Media campaign management driven by data, delivering results
At Bridge, we look at each and every client as an opportunity to put our collaborative spirit to work. Since our inception we’ve partnered with dozens of businesses across multiple industries, delivering marketing campaigns that generate measurable business results. Explore the case studies below to see how strategic media planning, creative execution, and data-driven optimization have helped our clients succeed. Collectively, our campaigns have generated millions of impressions, thousands of conversions, and measurable growth for businesses throughout Texas and beyond.
YoY increase in website traffic
81% from new users
Commercial grants awarded YoY
In commercial grants funded in 2023
Tons of NOx emissions reduced in 2023
vs. 975 tons in 2022
Texas Emissions Reduction Program (TERP), a TCEQ initiative, curbs emissions from polluting vehicles and equipment by offering incentives to businesses, individuals, and local governments. For TERP’s inaugural advertising effort, Bridge was brought on to raise awareness of grant opportunities across the transportation, trucking, construction, agriculture, and marine industries.
Bridge guided TERP through the entire process — from initial market research and audience analysis to creative development and full media placement. An integrated multi-channel strategy spanned outdoor, radio, streaming audio, social media, digital display, programmatic video, OTT/CTV, and trade publications to reach eligible grant applicants at scale.
The campaign drove a 135% YoY surge in website traffic (81% new users), a 215% increase in commercial grants awarded, $292M in grants funded, and a dramatic reduction in NOx emissions — from 975 tons in 2022 to 5,812 tons in 2023.
Average website traffic lift
During active advertising campaigns
MileStone Community Builders, Austin’s largest privately held homebuilder, needed a nimble advertising partner to support new community launches and market-wide sales events year-round. With rapidly shifting inventory levels, competitive pressures, and housing market fluctuations, MileStone required a team capable of executing customized campaigns on tight timelines.
Bridge has served as MileStone’s media planning and buying partner since 2015, managing an annual budget across radio, streaming audio (Pandora, Spotify), programmatic digital display, email marketing, and high-impact publisher-direct digital placements. Bridge’s agility in delivering turnkey advertising solutions empowers MileStone to adapt quickly to market changes.
During active advertising periods, MileStone consistently sees an average 46% surge in website traffic, directly supporting sales center visits and community launch success across Central Texas.
Peak daily vehicles
Highest during campaign flight
Vehicle target exceeded every single day
Sentiment in social media conversations
Aligned with media activity
Mobility Authority, an independent government entity overseeing Central Texas transportation infrastructure, needed to maximize awareness and usage of new toll road openings. With significant investment in video and audio media and limited direct conversion tracking, Mobility Authority required a broadcast-focused partner capable of optimizing spend, negotiating value, and delivering broad market reach.
Bridge has served as Mobility Authority’s media planning and buying partner for over 8 years, applying veteran negotiation expertise and data-driven planning tools to maximize reach, frequency, and efficiency. An integrated multi-channel mix spanned over-the-air radio, streaming audio (Pandora, Spotify), broadcast and cable TV, and programmatic video and OTT/CTV, sustaining awareness through key infrastructure launch windows.
The campaign surpassed the 6,000–7,000 daily vehicle goal every single day, peaked at 12,000+ daily vehicles, and generated a measurable increase in positive social sentiment aligned with media flight, demonstrating the power of sustained broadcast awareness for public-sector infrastructure launches.
Student Inquiries YoY
7,569 (April ‘25) → 10,851 (April ‘26)
Applicants YoY
2,090 (April ‘25) → 4,053 (April ‘26)
Site engagement YoY
Concordia Texas wanted to increase brand awareness while also introducing a new brand identity. To grow enrollment, the university needed to reach prospective students, including traditional freshmen, transfers, and graduate candidates, with tailored messaging across a fragmented media landscape.
Bridge built distinct audience profiles and a full-funnel media plan. Upper funnel: Spanish-language TV, radio sponsorships (SXSW, ACL), transit ads, and feeder-school billboards. Mid/lower funnel: Meta, TikTok, Snapchat, YouTube, SEM, Google Performance Max, programmatic, and CTV/OTT.
43% YoY growth in student inquiries (7,569 to 10,825), 94% growth in applicants (2,090 to 4,053), and 51% increase in site engagement, with a predictive enrollment model enabling dynamic investment shifts.
Social engagements in under 4 months
Conversions generated
Lower cost-per-acquisition
vs. industry standard
Full-capacity cadet classes filled for 2023
Like many law enforcement agencies, LAPD faced a serious recruitment drought, fewer applicants meant heavier workloads for officers still on the force. LAPD needed more than a numbers fix; it needed to rebuild brand relevance and inspire a new generation to see a badge as a symbol of purpose, not burden.
Bridge/VGCA developed and launched the ‘Unrivaled Shield’ campaign centered on the tagline ‘Unrivaled Since 1869,’ positioning the LAPD as a cultural force offering 250+ career paths and ranked among the top three law enforcement agencies globally. The campaign targeted digital-first, purpose-seeking young adults in L.A. through paid social, programmatic video, influencer collaborations, location-based billboards, and cinematic storytelling.
In under four months, the campaign generated 400K+ social engagements, 4,100 conversions at 63% lower cost-per-acquisition than industry norms, and filled 13 full-capacity cadet classes for 2025, reestablishing LAPD’s credibility and setting the foundation for a year-two expansion.
New pledges YoY (+196%)
Pledge opt-in rate, Earth Day activations
Added media value beyond paid spend
40.5% of total media spend
Take Care of Texas needed to drive statewide environmental awareness and motivate voluntary behavior change through a series of seasonal and observance-led campaigns, targeting parents, homeowners, K-12 educators, and younger audiences with the greatest opportunity to adopt sustainable habits.
Bridge executed an advocacy-focused media strategy built around seasonal alignment and high-impact media partnerships. A Holiday Campaign (Nov-Dec) drove sustainable gifting and waste reduction through interactive content and paid digital. Earth Day / Awareness (Mar-May) supported air and water conservation via sweepstakes, quizzes, and documentary sponsorships. A Spring Educator Campaign distributed testimonial-style video across Meta, YouTube, CTV, and education-focused newsletters
The campaigns generated 12,523 new pledges (+196% YoY), a 45% pledge opt-in rate during Earth Day activations, and $121K in added media value beyond paid spend, representing 40.5% of total media investment.
Site sessions YoY
Engagement growth from always-on paid media
Location page visits YoY
Increased local intent and foot traffic consideration
Workforce program interest YoY
Goodwill needed to sustain year-round engagement across distinct audiences; donors, shoppers (English and Spanish-speaking), and workforce seekers, each with different motivations and media behaviors. Following some internal leadership transitions that briefly shifted the account to another agency, Goodwill returned to Bridge within a year after Bridge’s performance-driven approach demonstrated stronger results.
Bridge , in collaboration with Bloom Communications, built a flexible seasonal communications framework designed to reach audiences most likely to take action, meeting people both culturally and geographically. Broadcast and digital audio reinforced reach during daily routines; digital video and CTV scaled seasonal awareness; Paid Social and Google Performance Max drove intent-based engagement; and community-based placements ensured equitable access to workforce program information in trusted, everyday environments.
Paid media contributed meaningful year-over-year growth across all core objectives: 39% growth in site sessions, 61% increase in location page visits signaling stronger foot traffic intent, and 59% growth in workforce program interest, proving the value of a consistent, audience-first media strategy.
YoY increase in website traffic
81% from new users
Commercial grants awarded YoY
In commercial grants funded in 2023
In commercial grants funded in 2023
Texas Emissions Reduction Program (TERP), a TCEQ initiative, curbs emissions from polluting vehicles and equipment by offering incentives to businesses, individuals, and local governments. For TERP’s inaugural advertising effort, Bridge was brought on to raise awareness of grant opportunities across the transportation, trucking, construction, agriculture, and marine industries.
Bridge guided TERP through the entire process — from initial market research and audience analysis to creative development and full media placement. An integrated multi-channel strategy spanned outdoor, radio, streaming audio, social media, digital display, programmatic video, OTT/CTV, and trade publications to reach eligible grant applicants at scale.
The campaign drove a 135% YoY surge in website traffic (81% new users), a 215% increase in commercial grants awarded, $292M in grants funded, and a dramatic reduction in NOx emissions — from 975 tons in 2022 to 5,812 tons in 2023.
Average website traffic lift
During active advertising campaigns
MileStone Community Builders, Austin’s largest privately held homebuilder, needed a nimble advertising partner to support new community launches and market-wide sales events year-round. With rapidly shifting inventory levels, competitive pressures, and housing market fluctuations, MileStone required a team capable of executing customized campaigns on tight timelines.
Bridge has served as MileStone’s media planning and buying partner since 2015, managing an annual budget across radio, streaming audio (Pandora, Spotify), programmatic digital display, email marketing, and high-impact publisher-direct digital placements. Bridge’s agility in delivering turnkey advertising solutions empowers MileStone to adapt quickly to market changes.
During active advertising periods, MileStone consistently sees an average 46% surge in website traffic, directly supporting sales center visits and community launch success across Central Texas.
Peak daily vehicles
Highest during campaign flight
Vehicle target exceeded every single day
Sentiment in social media conversations
Aligned with media activity
Mobility Authority, an independent government entity overseeing Central Texas transportation infrastructure, needed to maximize awareness and usage of new toll road openings. With significant investment in video and audio media and limited direct conversion tracking, Mobility Authority required a broadcast-focused partner capable of optimizing spend, negotiating value, and delivering broad market reach.
Bridge has served as Mobility Authority’s media planning and buying partner for over 8 years, applying veteran negotiation expertise and data-driven planning tools to maximize reach, frequency, and efficiency. An integrated multi-channel mix spanned over-the-air radio, streaming audio (Pandora, Spotify), broadcast and cable TV, and programmatic video and OTT/CTV, sustaining awareness through key infrastructure launch windows.
The campaign surpassed the 6,000–7,000 daily vehicle goal every single day, peaked at 12,000+ daily vehicles, and generated a measurable increase in positive social sentiment aligned with media flight, demonstrating the power of sustained broadcast awareness for public-sector infrastructure launches.
Student Inquiries YoY
7,569 (April ‘25) → 10,851 (April ‘26)
Applicants YoY
2,090 (April ‘25) → 4,053 (April ‘26)
Site engagement YoY
Concordia Texas wanted to increase brand awareness while also introducing a new brand identity. To grow enrollment, the university needed to reach prospective students, including traditional freshmen, transfers, and graduate candidates, with tailored messaging across a fragmented media landscape.
Bridge built distinct audience profiles and a full-funnel media plan. Upper funnel: Spanish-language TV, radio sponsorships (SXSW, ACL), transit ads, and feeder-school billboards. Mid/lower funnel: Meta, TikTok, Snapchat, YouTube, SEM, Google Performance Max, programmatic, and CTV/OTT.
43% YoY growth in student inquiries (7,569 to 10,825), 94% growth in applicants (2,090 to 4,053), and 51% increase in site engagement, with a predictive enrollment model enabling dynamic investment shifts.
Social engagements in under 4 months
Conversions generated
Lower cost-per-acquisition
vs. industry standard
Full-capacity cadet classes filled for 2023
Like many law enforcement agencies, LAPD faced a serious recruitment drought, fewer applicants meant heavier workloads for officers still on the force. LAPD needed more than a numbers fix; it needed to rebuild brand relevance and inspire a new generation to see a badge as a symbol of purpose, not burden.
Bridge/VGCA developed and launched the ‘Unrivaled Shield’ campaign centered on the tagline ‘Unrivaled Since 1869,’ positioning the LAPD as a cultural force offering 250+ career paths and ranked among the top three law enforcement agencies globally. The campaign targeted digital-first, purpose-seeking young adults in L.A. through paid social, programmatic video, influencer collaborations, location-based billboards, and cinematic storytelling.
In under four months, the campaign generated 400K+ social engagements, 4,100 conversions at 63% lower cost-per-acquisition than industry norms, and filled 13 full-capacity cadet classes for 2025, reestablishing LAPD’s credibility and setting the foundation for a year-two expansion.
New pledges YoY (+196%)
Pledge opt-in rate, Earth Day activations
Added media value beyond paid spend
40.5% of total media spend
Take Care of Texas needed to drive statewide environmental awareness and motivate voluntary behavior change through a series of seasonal and observance-led campaigns, targeting parents, homeowners, K-12 educators, and younger audiences with the greatest opportunity to adopt sustainable habits.
Bridge executed an advocacy-focused media strategy built around seasonal alignment and high-impact media partnerships. A Holiday Campaign (Nov-Dec) drove sustainable gifting and waste reduction through interactive content and paid digital. Earth Day / Awareness (Mar-May) supported air and water conservation via sweepstakes, quizzes, and documentary sponsorships. A Spring Educator Campaign distributed testimonial-style video across Meta, YouTube, CTV, and education-focused newsletters
The campaigns generated 12,523 new pledges (+196% YoY), a 45% pledge opt-in rate during Earth Day activations, and $121K in added media value beyond paid spend, representing 40.5% of total media investment.
Site sessions YoY
Engagement growth from always-on paid media
Location page visits YoY
Increased local intent and foot traffic consideration
Workforce program interest YoY
Goodwill needed to sustain year-round engagement across distinct audiences; donors, shoppers (English and Spanish-speaking), and workforce seekers, each with different motivations and media behaviors. Following some internal leadership transitions that briefly shifted the account to another agency, Goodwill returned to Bridge within a year after Bridge’s performance-driven approach demonstrated stronger results.
Bridge , in collaboration with Bloom Communications, built a flexible seasonal communications framework designed to reach audiences most likely to take action, meeting people both culturally and geographically. Broadcast and digital audio reinforced reach during daily routines; digital video and CTV scaled seasonal awareness; Paid Social and Google Performance Max drove intent-based engagement; and community-based placements ensured equitable access to workforce program information in trusted, everyday environments.
Paid media contributed meaningful year-over-year growth across all core objectives: 39% growth in site sessions, 61% increase in location page visits signaling stronger foot traffic intent, and 59% growth in workforce program interest, proving the value of a consistent, audience-first media strategy.
