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Our Work

Media campaign management driven by data, delivering results

Case studies

At Bridge, we look at each and every client as an opportunity to put our collaborative spirit to work. Since our inception we’ve partnered with dozens of businesses across multiple industries, celebrating the wins along the way.

Awareness campaign linked to substantial reduction of NOx emissions in Texas

Results

135%↑

A 135% year-over-year increase in traffic to their website, 81% which came from new users

215%↑

Commercial grants awarded increased by 215% year-over-year 

$292M

A total of $292M in commercial grants were funded in 2023

975 to 5,812↓

There was a 5,812 ton reduction of NOx emissions in 2023, compared to 975 tons in 2022.

Texas Emissions Reduction Program (TERP, a TCEQ program) is tasked with curbing emissions from polluting vehicles and equipment in Texas by offering incentives to eligible entities, including businesses, individuals, and local governments. Bridge was brought on with the primary goal to raise awareness about grant opportunities targeting commercial vehicles and equipment in sectors such as transportation, trucking, construction, agriculture, and marine industries. For TERP’s inaugural venture into advertising, they sought a partner capable of guiding them through the entire process, spanning from initial research to creative development and eventual media placement. The project commenced with a market assessment research initiative aimed at understanding the attitudes and behaviors of past grant recipients of TERP, which informed the development of messaging and media strategies. Their objectives were to increase the number of grant recipients and awarded funds, ultimately striving to substantially reduce NOx emissions in Texas. These goals are of paramount importance to the state’s environmental progress.

Campaign Assignments

  • Primary research to create personas of grant recipients
  • Marcom strategy development
  • Creative development
  • Media strategy development and implementation
  • Website design
  • Social media marketing
  • Email marketing
  • Association and retail partnership outreach 
  • Analytics and reporting

Media Used

  • Outdoor (static and digital billboards, gas pump toppers)
  • Radio (over-the-air)
  • Streaming audio (Pandora, Spotify, local station streaming)
  • Social media (Facebook, Instagram and LinkedIn)
  • Digital display
  • Video (programmatic, OTT/ConnectedTV)
  • Association and trade publication media

Surge of website traffic bolsters success of Austin’s largest privately held homebuilder

Results

46%↑

During active advertising periods, traffic to their site sees an average surge of 46% compared with non-advertising periods.

MileStone Community Builders holds the distinction of being Austin’s largest privately held homebuilder, with a portfolio encompassing thousands of homes across Central Texas. Their advertising initiatives play a pivotal role in bolstering the success of new community launches and expansive market-wide sales events. Bridge has been MileStone’s partner since 2015, designing advertising campaigns aimed at driving traffic to their website and community sales centers throughout the year. Bridge’s agility in delivering customized turnkey advertising solutions with short lead times proves invaluable to MileStone, empowering them to navigate and adjust to the ever-changing landscape of market conditions, influenced by variables such as inventory levels, competitive dynamics, and fluctuations in the housing market.

Media Used

  • Radio (over-the-air) 
  • Streaming audio (Pandora, Spotify, local station streaming)
  • Programmatic digital display
  • Email marketing
  • High-impact, publisher-direct digital

Advertising campaign allows transportation infrastructure organization to optimize budget and increase positive public awareness

Founded in 2002, the Central Texas Regional Mobility Authority (CTRMA) operates as an independent government entity committed to enhancing transportation infrastructure throughout Central Texas. Their objective spans the development, execution, operation, and upkeep of high-quality road networks and associated transportation initiatives. The quest for an agency partner proficient in broadcast media planning and purchasing was pivotal to maximizing the impact of their video and audio advertising budgets. CTRMA needed an agency equipped with veteran negotiation skills and access to essential data and software resources to optimize their budgets and deliver effective market awareness.

Media Used

  • Radio (over-the-air) 
  • Streaming audio (Pandora, Spotify, local station streaming)
  • Broadcast TV
  • Cable TV
  • Video (programmatic, OTT/ConnectedTV)

Awareness campaign linked to substantial reduction of NOx emissions in Texas

Results

135%↑

A 135% year-over-year increase in traffic to their website, 81% which came from new users

215%↑

Commercial grants awarded increased by 215% year-over-year 

$292M

A total of $292M in commercial grants were funded in 2023

975 to 5,812↓

There was a 5,812 ton reduction of NOx emissions in 2023, compared to 975 tons in 2022.

Texas Emissions Reduction Program (TERP, a TCEQ program) is tasked with curbing emissions from polluting vehicles and equipment in Texas by offering incentives to eligible entities, including businesses, individuals, and local governments. Bridge was brought on with the primary goal to raise awareness about grant opportunities targeting commercial vehicles and equipment in sectors such as transportation, trucking, construction, agriculture, and marine industries. For TERP’s inaugural venture into advertising, they sought a partner capable of guiding them through the entire process, spanning from initial research to creative development and eventual media placement. The project commenced with a market assessment research initiative aimed at understanding the attitudes and behaviors of past grant recipients of TERP, which informed the development of messaging and media strategies. Their objectives were to increase the number of grant recipients and awarded funds, ultimately striving to substantially reduce NOx emissions in Texas. These goals are of paramount importance to the state’s environmental progress.

Campaign Assignments

  • Primary research to create personas of grant recipients
  • Marcom strategy development
  • Creative development
  • Media strategy development and implementation
  • Website design
  • Social media marketing
  • Email marketing
  • Association and retail partnership outreach 
  • Analytics and reporting

Media Used

  • Outdoor (static and digital billboards, gas pump toppers)
  • Radio (over-the-air)
  • Streaming audio (Pandora, Spotify, local station streaming)
  • Social media (Facebook, Instagram and LinkedIn)
  • Digital display
  • Video (programmatic, OTT/ConnectedTV)
  • Association and trade publication media

Surge of website traffic bolsters success of Austin’s largest privately held homebuilder

Results

46%↑

During active advertising periods, traffic to their site sees an average surge of 46% compared with non-advertising periods.

MileStone Community Builders holds the distinction of being Austin’s largest privately held homebuilder, with a portfolio encompassing thousands of homes across Central Texas. Their advertising initiatives play a pivotal role in bolstering the success of new community launches and expansive market-wide sales events. Bridge has been MileStone’s partner since 2015, designing advertising campaigns aimed at driving traffic to their website and community sales centers throughout the year. Bridge’s agility in delivering customized turnkey advertising solutions with short lead times proves invaluable to MileStone, empowering them to navigate and adjust to the ever-changing landscape of market conditions, influenced by variables such as inventory levels, competitive dynamics, and fluctuations in the housing market.

Media Used

  • Radio (over-the-air) 
  • Streaming audio (Pandora, Spotify, local station streaming)
  • Programmatic digital display
  • Email marketing
  • High-impact, publisher-direct digital

Advertising campaign allows transportation infrastructure organization to optimize budget and increase positive public awareness

Founded in 2002, the Central Texas Regional Mobility Authority (CTRMA) operates as an independent government entity committed to enhancing transportation infrastructure throughout Central Texas. Their objective spans the development, execution, operation, and upkeep of high-quality road networks and associated transportation initiatives. The quest for an agency partner proficient in broadcast media planning and purchasing was pivotal to maximizing the impact of their video and audio advertising budgets. CTRMA needed an agency equipped with veteran negotiation skills and access to essential data and software resources to optimize their budgets and deliver effective market awareness.

Media Used

  • Radio (over-the-air) 
  • Streaming audio (Pandora, Spotify, local station streaming)
  • Broadcast TV
  • Cable TV
  • Video (programmatic, OTT/ConnectedTV)

Our amazing clients

Texas Diabetes logo
Visit Anaheim logo
MILESTONE logo
The grove logo
Mosquito Squad logo
Take care of texas logo
Texas Farm Fresh Logo

Our amazing clients

TERP logo
Texas Mutual Logo
Concordio logo
Texas Commision on environmental quality logo
Texas Dept Of Agriculture logo
Goodwill logo
midtown logo
Bestow logo