We operate in a media-agnostic landscape to ensure that each project is tailored for our clients’ bottom lines.
New media, traditional media, digital media, social media, mobile media, and the list goes on. We operate in a media-agnostic landscape so that we are always considering what is best for our clients’ bottom lines.
Your media strategy is dependent upon many factors like messaging, target audience, media preferences, geography and even budget levels. The old snowflake analogy couldn’t be more true when the Bridge Team is developing media strategies for our clients. We treat each project as its own unique puzzle, researching and analyzing the specific elements until we understand how to piece together the most efficient and effective strategy.
The experience of sight, sound and motion, can be accessed wherever, whenever, and on a myriad of devices. The accessibility of digital is changing the way people are experiencing advertising on a grand level and in an ever evolving way.
- Display advertising
- Paid search
- Digital audio
- Digital video
- Advanced targeting
- OTT (Hulu, Amazon Prime, YouTube TV, etc.)
Consumers have many more audio tune-in options today — streaming, mobile capabilities, dashboard technology. Regardless, radio remains a very relevant medium given that 68% of adults 12+ in the U.S. tune in each day and 92% in any given week.
- Local or spot market radio
- National radio networks
- Satellite radio
The average American adult spends an astounding 11 hours per day with electronic media and the top activity still remains watching TV.
- National broadcast
- National cable
- Satellite TV
- Local or spot broadcast/cable
With approximately 4 billion people active on social media channels worldwide, it’s no surprise that the most successful brands understand and utilize this indispensable part of everyday life.
- Influencer marketing
- Paid advertising
- Content creation
Print advertising has been around since, well, let’s just say forever. The social and digital space has had an impact on the print industry, but it still has its place in the media ecosystem. There are key demographic groups reached with print and product categories that will continue to be successful utilizing print advertising.
- Consumer magazines
- Business-to-business magazines
- Local and regional magazines
- National newspapers
- Local or regional newspapers
- Trade journals