Our Team

Your People

If we had to sum up what differentiates the Bridge Team, it’s the notion that we are experts in navigating the world of resources – artfully utilizing research to maximize insights and make smart investments for every client.

Our principals’ experience spans more than 20 years of extensive consumer research, strategy development, and media plan implementation for a range of major brands. As we’ve partnered with over 300 ad agencies and marketers across the country, we bring an array of skill sets to the table – including strategic expertise in both offline and online media. Far more in-depth than traditional media experience, the Bridge Team has worked as consultants educating major advertisers and agencies on interpreting and applying qualitative and quantitative data.

Carrie Stein

Co-CEO
Carrie is a 7th generation native Texan. Her career started at GSD&M in Austin working on various national accounts. After several years on the agency side of the business, she joined Arbitron (later acquired by Nielsen). There, she held senior level positions consulting with and training advertising agencies and marketers across the U.S. on advertising research and media solutions. It was at Arbitron that Carrie met Jenny Griffith and the wheels started turning to launch Bridge Insights & Media. Carrie focuses on business development, operations, and account and project management. As a mom of three boys, she is an expert at time management and stretching budgets.
Jenny has spent 20 years in the advertising industry. She started her career at Best Buy’s in-house advertising agency as a media buyer, then moved into a senior role in strategy at Fallon (Minneapolis) working on various national brands. Prior to starting Bridge Insights & Media, Jenny spent five years with Arbitron as an Agency Consultant working with over 200 different ad agencies on media research, data and buying software solutions. She was later selected to work with executive teams at the company’s largest 20 advertiser clients focusing on Scarborough’s consumer insights data. At Bridge, Jenny heads up strategy for all clients. She applies her industry knowledge and research tools to develop smart and effective solutions that balance impact and efficiency.

Jenn Heitzmann

Project Manager
At Bridge, Jenn assists with business operations and managing key clients and campaigns. Coordinating resources, both internal and external, to deliver projects on time, within scope and within budget is also a part of the role where she excels. Previously, she spent four years with Tourism and Events Queensland in Brisbane, Australia concepting and implementing global digital marketing campaigns and overseeing Queensland’s consumer eNews program. Real estate, engineering and journalism have also been significant parts of Jenn’s career, starting as a proposal coordinator and working her way up to marketing director for one of Houston’s leading real estate firms. She is a native Austinite and mom of three (almost) teenagers, so she has earned her stripes in multi-tasking, decision-making and eye-rolling to name a few.

Madison Hayden

Assistant Media Buyer/Planner
Madison is the newest member of the Bridge Team and acts as an assistant media planner/buyer. She assists on any and all projects as an auditing and organizing super star and always brings an enthusiastic attitude. Before she joined Bridge, Madison worked as a media coordinator at Proof Advertising, where she focused on traditional media for the Subway Restaurants national account, and Subway Canada. After graduating from the University of Arkansas in 2018, Madison worked in many fields within advertising, including client services, copyrighting, and media. She is a native Texan, originally from Dallas, who moved to Austin in 2019.

Brent Stein

HR Director
Brent supports the Bridge Team as the Human Resources Director and Team Builder. He focuses on developing individual capabilities that help build a cohesive team who constantly strive to achieve more. He brings 20+ years of experience from the corporate world where he recruited, managed, and motivated teams of various sizes to exceed their own expectations. In his free time, Brent coaches marathon runners and serves as president of the board of a local non-profit running club.