New media, traditional media, digital media, mobile media, and the list goes on. We operate in a media-agnostic landscape so that we are always considering what is best for our clients' bottom lines.
Your media strategy is dependent upon many factors like messaging, target audience, media preferences, geography and even budget levels. The old snowflake analogy couldn't be more true when the Bridge team is developing media strategies for our clients.
The experience of sight, sound and motion, thanks in part to the advent of digital, can be accessed wherever, whenever, and on a myriad of devices. The accessibility of digital is changing the way people are experiencing advertising on a grand level and in an ever evolving way.
The average American adult spends an astounding 11 hours per day with electronic media and the top activity still remains watching TV.
Consumers have many more audio tune-in options today -- streaming, mobile capabilities, dashboard technology. Regardless, radio remains a very relevant medium given that 68% of adults 12+ in the U.S. tune in each day and 92% in any given week.
Print advertising has been around since, well, let’s just say forever. The social and digital space has has had an impact on the print industry, but it still has its place in the media ecosystem. There are key demographics groups reached with print and product categories that will continue to be successful utilizing print advertising.
The ability to catch consumers while they're away from the home and while applying geographic relevancy can be incredibly powerful.